Week 04 Origination

At the beginning of the class we were given the following questions to answer in our own words.


Reading Quiz

1. What is the major benefit of saving time?
There is time to do other things

2. How do designers integrate time into their products? 

In places such as Casino's windows and clocks are present to make time seem like its standing still so more money can be spent. In ques clocks are also taken away, as it makes the wait seem shorter.

 

3. Explain the relationship between making waiting shorter with making waiting more
tolerable
If a clock is in front of you and your standing around and the Que isn't moving it can be frustrating. To make waiting more tolerable there can be TV's for entertainment, seats for comfort, music for atmosphere, interactive technology, magazines, etc.

4. How can you use your timeline to increase your own efficiency as a designer?
Spreading tasks out and making deadlines for certain tasks makes your work more efficient rather then spending all your time on detail and rushing other tasks.

5. Briefly outline an event or activity in which you are adept at time saving?
I am quite good at saving some time in travel as I like to find the quickest rout, weave through traffic,


6. What part of your design/multimedia process do you need to improve at, in terms
of saving time? 
In design, you can save time by creating ordered folders to navigate around images, backgrounds, texts, projects, etc. I need to improve on saving time in being efficient at homework. I find myself paying attention to detail or wondering off into irrelevant sites such as the dreaded Facebook...

Branding

After the quiz, we then went onto branding. We did an exercise were we had to see how many well known brands we could recognise. I guessed about 60% correct.

Another important factor of branding is the 6 P's as follows;

• Positioning  
• Packaging 
• Promotion 
• Persistence 
• Persuasion  
• Performance 

Youtube Video

Youtube Commentary

This video is a great little animation of how branding came about and how it took over our society. Its a great little video that is well done and really describes the process in a fun and effective way. Brands are something I have always known growing up. But this video helped me understand how it all came about and how they made it boom.

After we looked at branding, we then went onto designing a headline for our upcoming exhibition. We looked at the previous years headline and discussed a bit about it. Below is a picture of the headline used in 2010;

Reference(http://uphere.cdu.edu.au/)

EXERCISE: 20 mins 

Develop a list of words or phrases that describe last year’s logo 

Address the following;    

1. the name “uphere” – meaning / effectiveness 

- engaging

- original

- intriguing

- territorian

2. the graphic pattern – inferred meaning / effectiveness

- bold

- vibrant

- exciting

- creative/ arty

- intriguing

EXERCISE: Part 2 – 10 mins 

Develop 3 words or phrases for a NEW logo for this year’s exhibition

Challenge conventional thought patterns - Think crazy – outside the tetrahedron

This year’s theme: NT CENTENARY

Here are some ideas that the class came up with;

- Making Cents

- Centimentality

- TenTenary

- Centsation

- Centum Momentum

 For the slogan I brainstormed a few possible ideas;

-100 years just the beginning!

-Territory living

- going strong!

For this exercise I decided to create a logo that says 100 years but communicates the territory through the graphic. Here is what I came up with and the process;

In my design I wanted to in cooperate the word 100 years and the well known symbol for the NT. In concept 1 it looks more like "10 years" which I was a bit bummed about. I then decided to create something different and came up with the design in concept 2. At first it was a maroon colour which reminded me to much of the "Territories own Paul's iced coffee." I'm not to sure about the green though either...

In concept it looked a bit clearer but still looked like "10 years." 

I like the final concept because its clean and readable. It communicates the idea in a simple and relevant way. :)

xo Rachxo